What Crucial Conversations Training can do for Your District and for Families. Rob Keiter – SERC's program coordinator, will be our presenter. Do you ever find yourself having difficulty in your interactions with others? Crucial Conversations for Mastering Dialogue is a nationally recognized training that SERC offers to schools and families at no cost through our partnership with the State Department of Education. This training is more than just another training in communication. It’s about communication with the goal of helping you get the results you want and need in your interactions with others. Today’s webinar will highlight some of the important aspects and benefits of Crucial Conversations for Mastering Dialogue.